Even though this ludicrous Apple emblem drawing from 1976 looks like an 1876 emblem, this image represents the development of logos very sound. Apple is a technology organization and can manage to pay for the redesigning its icon in any flash. On the other hand, companies like UPS will not do this quickly since the UPS logo is used on too many print resources. If you are not sentient, the cost of full-color-print is still times more expensive than the one-color feature or the depiction of the logo with a cut folio. We should also adjoin the complexity of printing ideal or even exact gradients. This is the same reason why Firefox logo is also so multicolored and bursting with gradients. The medium where the logo is used defines its appearance. Now let’s talk concerning the similarities involving the web 2.0 logos.
Primary characters:
1 – Use of gradients
2 – Use of bright colors
3 – Use of non-serif fonts
4 – Use of shadows
5 – Mirror image (under or over the body)
6 – Web glossy buttons
7 – Frequently made by a “logo generators”
8 – Stands for a website, web service or interface, produced after 2004
Non-primary characters:
9 – Use of Speech bubble shapes
10 – Spheres and added trouble-free to fabricate “3d” shapes
11 – Use of strokes
12 – Use of badges
13 – Small beta notice
14 – Curved corners
15 – Rectangular backdrop
16 – Consist of a diminutive icon + word blot
17 – The word mark writes a unconventional or outlandish word.
Why are such logos created?
Some web 2.0 logos are appealing (e.g. e-buddy), some are even innovative and original (Flickr). The reality is that the majority of them are terrible designs or just copies. Perhaps we should hold responsible developers who are trying to approach up with a luminous design plan for a few proceedings on Photoshop. Or possibly, designers who don’t employ themselves personally with the plan and dish up the “I want one exactly like this, but can it be changed a little bit?” clients.
Anyhow – let’s go through the characteristics:
1, 2 – privileges of the new-fangled medium.
3 – Representation of novel age (serifs are connected with old times)
4, 5 – Outcome of a Photoshop usage for a logo tool (the same tool websites are designed with)
6 – Usually one can click on the logo (and people like shiny stuff)
7 – The fact that a lot of people need a logo design, but are not willing to pay a designer.
8 – The name of the website should be visibly declared
9 – Community sites are the most popular and therefore need a decent identification like a logo.
10 – People like shiny visions and 3D (or both!)
11 – Common feature in Photoshop
12 – Nice place to put “BETA” in
13 – “Beta” is fashionable now
14 – Also symbols of the new age + looks more “teen”
15 – Rectangular backgrounds are the safety net for bad designed word mark.
16 – What does your desktop have? Icons. You’ll easily understand and get used to another one.
17 – One cannot buy google.com domain name, but boogle.com could be free
Logo Jeez 